Media Data & Performance Consulting
I help brands improve digital advertising performance through better use of best practice and data – from campaign activation and reporting to data visualisation and insight automation.
I have more than 10 years experience in Digital Advertising and Ad Tech across Agency, In-House Media Buying, Media Consultancy and Product Development. I’m perfectly positioned to support your business in enhancing reporting and performance measurement needs so you can achieve your business goals.
Services
At the best of times, the Ad Tech industry can be difficult to navigate. With an ever-growing number of digital advertising platforms, supply chain complexity, and constant evolution, it’s easy to get lost trying to connect the dots and understand what’s really going on under the hood of your investments.
We operate within a fragmented digital ecosystem, a landscape of countless platforms, each with its own products, reporting standards, and best practices. Without a clear understanding of these nuances, inefficiencies in operations, measurement, and performance quickly emerge.
Transparency and access to quality inventory remain long-standing challenges. As more recent concepts such as Made for Advertising, Sustainable Media and Agentic AI enter the conversation, identifying genuine quality and knowing which steps to take to achieve it can feel increasingly complex.
These are challenges that all brands face, whether you’re scaling up or already leading within your industry. I provide expertise across the digital advertising and data ecosystem to help you navigate this complexity, strengthen your operational foundations, and ensure your investments are delivering effectively.
Platform Best Practices
Analysis into your platform set up to qualify that you’re adhering to best practices, minimising risk of operational inefficiency with a framework for ongoing measurement and accountability.
Platform Reporting
Design requirements to maximise platform reporting capabilities that generate data-informed decisions and set up data pipelines that feed into internal reporting tools.
Performance Benchmarking
Build data pools using your media data and adopt best practices for benchmarking so you can pinpoint your performance norms and identify room for improvement.
Inventory Control
Utilizing Ad-verification tracking to dive into the inventory you’re accessing to establish quality levels and introduce new measures to remain in control of your Brand Safety.
Data Visualisation
Using business intelligence tools to create reporting dashboards that provide transparency to your business on where investments are going and what is driving performance.
Digital Naming Taxonomy
Design and implementation of standardised naming taxonomy for cross-platform measurement, reporting business outcomes and improving optimisation capabilities.
Partner Evaluation & Onboarding
Asses existing or potential partners to evaluate the value provided and suitability to achieve your business needs and onboarding partners to your digital marketing strategy.
Product & Tech Development
Support in research and design for building in-house products that support your digital strategy using an agile framework approach.
Slevin Consulting 